For the last decade and change, the Marvel Cinematic Universe has become a behemoth force in the entertainment industry. And while new movies like Spider-Man: No Way Home break box office and Rotten Tomatoes records, they often fail to be recognized by major awards. Kevin Feige recently spoke about Black Panther, and why Marvel movies always struggle to land Oscar noms.
Ryan Coogler’s Black Panther was a game-changing film in a number of ways, including on-screen representation and breaking new ground in regards to Academy Award nominations. The blockbuster would end up with a whopping seven noms, taking home three. But this is an exception for the MCU, as Kevin Feige explained,
I think we are always at a deficit because of the Marvel logo and because of a genre bias that certainly exists. I just loved that for a shining moment there with Black Panther that was put aside and the work was recognized for the achievement that it was.
He’s not wrong. There’s been much conversation over the few years about how superhero movies function within the larger entertainment industry. And while discourse continues, certain projects like Black Panther prove what the studio can do in regards to a cultural impact. We’ll just have to wait and see which Marvel movie is able to follow in Wakanda’s footsteps.
Kevin Feige’s comments to THR offer an honest assessment of where comic book movies stand with major awards ceremonies like the Oscars. It sounds like he was hoping Black Panther’s success would begin a trend of Marvel movies getting major nominations, but it actually turned out to be an exception. Still, that hasn’t stopped the fandom from campaigning online, including popular releases like Spider-Man: No Way Home.